Selected Case Studies

Core Skills Snapshot

  • Strategic Programme & Portfolio Leadership | PMP®‐certified, 15+ years managing €1‑50 M budgets across 30+ countries
  • Future‑Proofing & Emerging Tech | Blockchain, Web3 & AI use‑case design for conservation, health‑tech & FMCG
  • Lean / Agile Product Acceleration | MVP sprint methodology, data‑driven experimentation, rapid go‑to‑market
  • Change & Stakeholder Management | Aligning C‑suite, technical and field teams, guiding org‑wide adoption
  • Sustainability & Systems Thinking | Designing programs that advance UN SDGs and EU Green Deal goals
  • Cross‑Cultural Team Leadership | Dual EU/US national; Led teams on six continents | remote & on-site

 

Danone  – MVP Accelerators Netherlands & UK

Role: Innovation Project Manager

Challenge: Identify & launch a profitable, consumer‑centered product line in a saturated category.

Approach: Ran an initial four‑week Lean Startup sprint with cross‑functional team to validate proof of concept with the Netherlands team; Tested and validated concept through 250+ consumer tests & A/B pricing experiments with the UK team to build a new product line.

Impact: Final MVP achieved 88 % purchase intent; go‑to‑market roadmap triggered a pilot budget and became blueprint for future accelerators at Danone.

Skills Demonstrated: Lean / Agile · Data analytics · Commercial strategy · Team coaching

About Danone: Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.

 

Philips HealthTech – Global eCommerce Consolidation

Role: Senior Project Manager

Challenge: Disparate tech stacks & processes across business units hampered customer experience and time‑to‑market.

Approach: Led executive steering group (Supply‑Chain, Tech, R&D, Marketing EMEA & NA) and external integrator; migrated 12 legacy systems onto a single scalable platform.

Impact: Reduced page‑to‑order time; accelerated new‑product release cycle; laid foundation for increasing the online revenue growth target.

Skills Demonstrated: Digital transformation · Governance design · Vendor management · Change management

 

Philips – Design as a Service

Role: Business Transformation Lead

Challenge: Reframed Design from cost centre to stand‑alone BU, creating SLA‑driven operating model & chargeback budget tied to marketing planning.

Impact: Enabled 20 % resource reallocation to high‑value strategic design work within first fiscal year. Migrated 12 legacy systems onto a single scalable platform.

Skills Demonstrated: Digital transformation · Governance design · Vendor management · Change management

 

Philips Domestic Appliances – Marketing Workflow Kaizen

Role: Senior Project Manager

Challenge: The Kaizen workflow framework that Philips Domestic Appliances had introduced for its global marketing team wasn’t sticking: teams interpreted the SLA’s differently, hand-offs lagged, and campaign assets were still arriving piecemeal. A uniform, data-driven way of working had to be implemented without disrupting a busy launch calendar.

Approach:

  • Mapped the current state end-to-end (brief → asset delivery → campaign go-live) with value-stream workshops.
  • Standardized the flow into Kaizen “beats” (daily stand-up, weekly problem-solve, monthly retro).
  • Built a visual Kanban + Smartsheet PMO hub so Marketing, e-Commerce and Design could see blockers in real time.
  • Built a digital database of standards and knowledge for the Marketing team.

Impact:

  • Workflow template adopted by all five regional marketing squads within the first quarter.
  • Senior stakeholders credit the reset with building team efficiency and moral enabling it to hit critical launch dates.

Skills Demonstrated: Lean / Kaizen facilitation · Marketing-ops process design · Cross-functional change management · Training & coaching

About Philips: At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.

 

WWF & Luc Hoffmann Institute – Tech4Conservation

Role: Senior Program & Project Manager

Challenge: Integrate Web3 & blockchain into conservation finance & governance while overcoming resistance from traditional stakeholders.

Approach: Convened blockchain SMEs & early adopters; co‑created a practical implementation playbook; piloted transparent funding & DAO governance models to enable real world demonstration in conservation use.

Impact: De‑risked adoption for 100+ WWF conservation staff; playbook adopted as initial global template; unlocked new donor segment of tech philanthropists.

Skills Demonstrated: Strategic leadership · Emerging tech translation · Multi‑stakeholder facilitation · Knowledge management

About World Wildlife FundThe leading organization in wildlife conservation and endangered species.

About Luc Hoffmann Institute: The Luc Hoffmann Institute follows the principles of systems thinking, convening and co-creation to incubate and accelerate new ideas and approaches that will deliver significant gains for biodiversity.

 

Imagine Communications – Global Events Optimization

Role: Project Manager, Marketing

Challenge: Fragmented global events processes driving excessive cost & brand inconsistency.

Approach: Mapped end‑to‑end workflow, renegotiated key vendor contracts, and centralized operations.

Impact: Cut event spend by 20 % while improving engagement; established a unified brand playbook across 5 regions.

Skills Demonstrated: Strategic leadership · Branding Leadership · Multi‑stakeholder facilitation · Event Engagement

About Imagine Communications: Leveraging more than five decades of innovation, Imagine Communications is a world-leading provider of media software and networking solutions to more than 3,000 media, broadcast, service provider, government, and enterprise customers spanning 185 countries.

 

Jobbatical – SaaS Startup  

Role: Project Manager, B2B Marketing Manager

Challenge: Jobbatical needed to be seen as the authority on border-less hiring, the gig economy and “global citizenship.”

Approach: Reposition the story | Amplify through thought leadership

  • Re-framed brand narrative around immigration speed and talent mobility ROI.
  • Launched an integrated content stream (long-form guides, webinars, social series “Global-Citizen HR”).
  • Secured the founder as a keynote / panelist at TED (“Why the passport needs an upgrade”) ted.com and UN policy forums (EU “Strong Women, Strong Europe”).

Impact: Founder’s TED talk and EU appearances generated a spike in Tier-1 tech / HR press.

  • Qualified B2B demo requests overtook B2C sign-ups inside 10 weeks.
  • The repositioning underpinned Jobbatical’s broader pivot that delivered an increase in monthly recurring revenue and engagement with a new B2B audience.

Skills Demonstrated: Strategic repositioning · Thought-leadership marketing · Growth hacking · Budget optimization · Executive stakeholder management.

About JobbaticalJobbatical thinks beyond borders to help the world work together. Relocate international employees twice as fast with a global mobility solution that pairs high-tech relocation software with human expertise.

 

DestinationAmericas.org – Eco Travel Startup

Role: Co-Founder

Challenge: Independent eco-lodges and community-run tour operators in South America had world-class experiences but almost zero visibility in North-American markets. They needed cost-effective sales, PR and product packaging to compete with large tour brands.

Approach: Build and broker the marketplace

  • Launched DestinationAmericas.org, an early online hub connecting “altruistic travelers” with rigorously vetted, sustainability-focused suppliers.
  • Conducted on-site FAM (familiarisation) trips in Ecuador curating itineraries that blended UNESCO reserves and Amazon community-lodges to audit product quality and gather content.
  • Crafted an integrated marketing stack (press releases, SEO copy, email journeys) and represented partners at international adventure-travel trade shows.

Impact:

  • Gave ten Ecuadorian eco-operators their first dedicated U.S. marketing platform
  • FAM-trip content and itineraries drove inbound inquiries through DestinationAmericas.org, providing a reusable asset library for partners.
  • Established repeatable template (supplier audit → content creation → trade-show pitching) later shared with new lodge prospects.

Skills Demonstrated: Entrepreneurship & marketplace design · Sustainable-tourism marketing · Supplier partnership & vetting · Cross-cultural negotiation · Content & PR strategy

About DestinationAmericas.org: Destination Americas’ mission and inspiration was designed to connect travelers with awe-inspiring destinations that are truly striving to enhance the lives of people and nature in their surrounding communities. It was an eco-travel coordinating service bringing together altruistic travelers and eco-conscience destinations.

 

 

INSPIRED? LET'S WORK TOGETHER