Luc Hoffmann Institute / WWF – Conservation (Senior Program / Project Manager)

Integrate emerging technologies into conservation initiatives:

• These technologies offered significant potential for transparent funding, decentralized governance, and enhanced public engagement. However, there was considerable resistance from traditional conservation stakeholders, many of whom were unfamiliar with the technologies and skeptical of their value in a conservation context. There was a fear of complexity and unproven results that made stakeholder buy-in a critical challenge for the program to succeed.

The Solution:

• Collaboration with Experts and Early Adopters: forming strategic partnerships with subject matter experts (SMEs) in blockchain and Web3, as well as conservationists who had already experimented with these technologies.
• Identified the most practical and impactful use cases that directly aligned with WWF’s conservation goals, such as implementing transparent funding mechanisms using blockchain and developing decentralized autonomous organizations (DAOs) for conservation governance.
• Creation of a detailed implementation playbook that outlined best practices, step-by-step implementation procedures, and potential impact scenarios for each technology. The playbook specifically addressed the concerns of conservation teams who were unfamiliar with blockchain and Web3, providing clear guidance and practical examples to ease their reservations.

About World Wildlife Fund: The leading organization in wildlife conservation and endangered species.

About Luc Hoffmann Institute: The Luc Hoffmann Institute follows the principles of systems thinking, convening and co-creation to incubate and accelerate new ideas and approaches that will deliver significant gains for biodiversity.

 

Danone Project – FMCG (Innovation Project Manager) 

*MVP Accelerator – NL & UK:

• Team lead for the MVP Accelerator program, which was an initiative aimed at rapidly developing and launching new products to meet evolving market demands. One of the projects I managed involved introducing a new product line in a competitive category. The challenge was determining the right product that balanced profitability with consumer value perception, especially as we were working within a crowded market dominated by established players.

The Solution:

• Lead a cross-functional team of marketers, data analysts, and product developers to deliver a validated MVP (Minimum Viable Product) using Lean Startup Methodology. Tested and validated a new product line MVP and developed a go to market roadmap for Danone.
• The project was also used as a benchmark for future MVP launches and accelerators, and our team was recognized for demonstrating how data-driven product development decisions can enhance the impact of product rollouts.

About Danone: Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.

 

Philips Projects – Technology / Healthcare (Program / Project Manager)  

*eCommerce Digital Transformation:

• A fragmented digital landscape hindered the company’s ability to effectively serve its customers and capitalize on emerging market opportunities. Multiple business units operated on disparate technology systems with inconsistent processes, resulting in a disjointed customer experience and operational inefficiencies. To ensure a unified approach that would bring Philips’ eCommerce initiatives forward, a full consolidation was key across the product lifecycle from supply chain to sales.

The Solution:

• Provide strategic leadership for an executive team of Philips business unit leads in tech, supply chain, EMEA & NA marketing and product design to integrate services with an external delivery vendor to deliver the ecommerce CRM experience for customers.
• Lead the consolidation of these disparate systems into a scalable eCommerce platform that provided a seamless, customer-centric online shopping experience, accelerating Philips’ digital growth and time to market.

*Design Team Program Development:

• Restructure Design by business unit into Design as a stand-alone business unit.

The Solution:

• Built a new governance model, SLA’s, and way of working between the business unit customers and Design.
• Created a delivery budget in alignment with Marketing, the main internal customer, along with projections and budget drawdown to coordinate strategy for Marketing quarterly/ yearly planning.
• PM for exploration of packaging sustainability redesign team.

*Marketing Team Workflow:

• The Philips Kaizen workflow structure within the Marketing Department of Domestic Appliances faced challenges in full implementation and team comprehension due to perceived lack of realistic design.

The Solution:

• Created and implemented a practical and realistic workflow structure templated for each level of the marketing workflow, to include SLA’s, stakeholder management, and deliverables.
• Trained marketing team on tools and structure of project management policies and procedures according to each member’s role on the project team.
• Prepared, managed and reinforced organizational change management and adoption of project management workflow and governance via training and individualized change activation across Philips business units intercepting with marketing.
• Implemented digital knowledge database and use of Smartsheet (SaaS) for project management.

About Philips: Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring, and health informatics, as well as in consumer health and home care.

 

Imagine Communications – Media / Technology (Project Manager)

Global Marketing Events:

• As the project lead for the global events team at Imagine Communications, I was tasked with improving operational efficiency while maintaining the same level of service. The existing processes were fragmented, and costs were higher than necessary due to inefficiencies and suboptimal vendor agreements. Global marketing was siloed within regions and a comprehensive marketing branding implementation was needed.

The Solution:

• Streamline operations, optimize workflows, and reduce costs without compromising service quality. This required a thorough assessment of existing processes and vendor contracts.
• Renegotiated vendor contracts to secure better terms and mapped out optimized workflows, centralizing operations to eliminate redundancies and improve coordination.

About Imagine Communications: Leveraging more than five decades of innovation, Imagine Communications is a world-leading provider of media software and networking solutions to more than 3,000 media, broadcast, service provider, government, and enterprise customers spanning 185 countries.

 

Jobbatical – Startup / Human Resources (Marketing Manager)

B2B Marketing / Growth Hacking:  

• Establish Jobbatical as a thought leader and innovator on how to recruit top talent, globally – as well as the gig economy and the concept of global citizenship. At Jobbatical, we experienced a significant change in the project scope and direction. Initially, our marketing focus was B to C, but due to a shift in business priorities, we had to pivot to B to B marketing. We needed to expand the business and target a new audience segment.

The Solution: 

• Adjust the marketing strategy to align with these new directions, ensuring the campaign was relevant, effective, and within the original budget and resource constraints. This required adapting to the evolving business goals and maintaining focus on maximizing impact despite the shifting priorities to drive awareness of Jobbatical via strategic integrated marketing, partnerships, and creation of social media content.
• Build the brand into a thought leader on the gig economy and global citizen HR trends. Become the go to space for international relocation information and hiring global talent.
• Promoted Founder into speaking engagements at top tech & HR conferences, governmental institutions such as the UN and EU, and TED Talk.

About Jobbatical: Jobbatical thinks beyond borders to help the world work together. Relocate international employees twice as fast with a global mobility solution that pairs high-tech relocation software with human expertise.

 

DestinationAmericas.org – Startup / Travel (Co-Founder)

Travel Marketing Startup:

• Create an online sales and marketing startup for small eco-tour operators and lodges in South America dedicated to sustainability and local social impact initiatives.
• Provide marketing, PR, and sales support for small tours/lodges in Ecuador to US travelers.

The Solution:

• Build a client base in Ecuador of tours/lodges that would appeal to the US market.
• Provide on-site evaluation of offers (FAM Trips) to improve client’s reservations, tours, and special offers for each eco-lodge / tour.
• Develop integrated marketing strategy, including writing press releases & website copy, and building media strategy.
• Represented clients at international trade shows.

About DestinationAmericas.org: Destination Americas’ mission and inspiration was an online startup designed to connect travelers with awe-inspiring destinations that are truly striving to enhance the lives of people and nature in their surrounding communities. It was an eco-travel coordinating service bringing together altruistic travelers and eco-conscience destinations.

 

 

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