Selected Case Studies

 

Luc Hoffmann Institute / WWF – Conservation (Senior Programme / Project Manager)

Digital Innovation: Conservation practices are not typically knowledgeable about nor utilizing the latest digital technology even though tech is a key part of innovation. Conservation efforts often rely on ‘old technologies.’ To bring conservation practices up to date, they must create or adopt new technology.

The Solution: Lead a team to conceptualize, design, and deliver a conservation toolkit to bridge the gap between conservation practitioners and rapidly evolving digital technology. Completion of the project established a knowledge resource toolkit for conservationists to enable the use of technologies for the benefit of nature.

About World Wildlife FundThe leading organization in wildlife conservation and endangered species.

About Luc Hoffmann Institute: The Luc Hoffmann Institute follows the principles of systems thinking, convening and co-creation to incubate and accelerate new ideas and approaches that will deliver significant gains for biodiversity.

 

Danone Projects – FMCG (Innovation Project Manager

*Innovation Sprint – Netherlands: Danone’s leadership was given the mandate to test new product innovation and determine best practices for new ways of working by implementing Lean Startup Methodology.

The Solution: Planning and execution for a team of 5 senior employees through an innovation sprint with a critical deadline to deliver the sprint and develop new product proposals for C-Level Suite. Completion of the project established knowledge of lean startup methodology for the team and innovation ideas for 5 new products with the potential for development into new sources of business.

*MVP Accelerator – UK: Develop a new product line using Lean Startup Methodology with a timeline of 13 weeks to build an MVP and go to market roadmap.

The Solution: Served as Project manager and strategy participant of accelerator with a team of 5 employees from diverse sectors of Danone to deliver a new product line MVP and go to market plan for C-Level Suite. Completion of the project developed an innovative new product line MVP with a go to market strategy for execution into the market.

About Danone: Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.

 

Philips Projects Technology / Healthcare (Program / Project Manager)  

*AED eCommerce Digital Transformation: Philips healthcare was charged with building a stand-alone digital ecommerce website to deliver customer orders for their AED healthcare device.

The Solution: Led and advised a globally distributed key executive team through strategic sessions in order to inform the digital transformation program while ensuring key strategic initiatives were included. Project managed the securing of a vendor that could provide technical and supply chain logistics in collaboration with the highly matrixed tech and supply chain Philips business units in order to deliver the ecommerce site (tech) and product (supply chain logistics) .

*Design Team Program Development: The Design team was reorganized as a stand-alone business unit requiring new governance, budgeting, service model and service delivery standards for its stakeholders and internal customers.

The Solution: Developed a delivery budget in alignment with Marketing, the main internal customer, along with projections and budget drawdown for Marketing quarter/ yearly planning. Built new governance model and way of working between the business unit customers.

*Marketing Team Workflow: Implement and optimize the Philips Kaizen workflow structure for the M2O Marketing Department of BG Domestic Appliances and provide a productive working relationship between Marketing and other Units / Functions to deliver project flow (Design, Product Owners, Packaging, Brand Management). The workflow had not previously been implemented, tailored, nor adopted by the marketing department.

The Solution: Create and implement a practical and realistic workflow structure templated for each level of the marketing workflow, to include timings, stakeholder management, and deliverables. Train marketing team on tools and structure of project management policies and procedures according to each member’s role on the project team. Prepared, managed and reinforced organizational change management and adoption of project management workflow and processes via training and individualized change activation across Philips departments interacting with marketing.

About Philips: Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring, and health informatics, as well as in consumer health and home care.

 

Imagine Communications – Media / Technology (Project Manager)

Global Marketing Events: Develop and plan a full slate of trade shows, seminars, channel partner summits, and event sponsorship opportunities worldwide with a consistent branding/marketing/PR strategy and execution across all markets during a time of company divestiture and rebranding.

The Solution: Improved marketing & PR by developing worldwide event/trade show plan, communicated brand stability and integrity through implementing a consistent branding and marketing strategy across all global regions. Achieved a 20 percent budget reduction across global event marketing plan from the previous year while keeping an equal slate of events. Eliminated inefficiencies and implemented consistent strategic guidelines for global marketing & PR; while expanding market reach.

About Imagine Communications: Leveraging more than five decades of innovation, Imagine Communications is a world-leading provider of media software and networking solutions to more than 3,000 media, broadcast, service provider, government, and enterprise customers spanning 185 countries.

 

Jobbatical – Startup / Human Resources (Marketing Manager)

B2B Marketing / Growth Hacking:  Establish Jobbatical as a thought leader and innovator on how to recruit top talent, globally – as well as the gig economy and the concept of global citizenship.

The Solution: Build content and social media presence in leading publications via earned media. Promote the Founder as a thought leader on the gig economy and human resources trends to find and recruit the best talent regardless of citizenship (global citizenship). Promoted Founder into speaking engagements at top tech & HR conferences, governmental institutions such as the UN and EU, and TED Talk.

About JobbaticalJobbatical thinks beyond borders to help the world work together. We connect globally minded companies with a community of ready-to-relocate tech, business, and creative talent.

 

DestinationAmericas.org – Startup / Travel (Co-Founder)

Travel Marketing Startup: Co-create Destination Americas – an online sales and marketing startup for small eco-tour operators and lodges in South America dedicated to sustainability and local initiatives. Provide marketing, PR, and sales support for small tours/lodges in Ecuador that have no direct link to US travelers.

The Solution: Generate client base in Ecuador of tours/lodges via research, cold calling, and on-site evaluation of offers (FAM). Developed targeted marketing plans, press releases, media relations plans, and acted as a consultant to improve client’s reservations, tours, and special offers for each eco-lodge / tour. Integrated marketing demand generation via trade shows and online presence as a representative of clients. Worked with strategic partners and served as a trusted advisor to clients building their international marketing plans.

About DestinationAmericas.org: Destination Americas’ mission and inspiration was an online startup designed to connect travelers with awe-inspiring destinations that are truly striving to enhance the lives of people and nature in their surrounding communities. It was an eco-travel coordinating service bringing together altruistic travelers and eco-conscience destinations.

 

Santa Barbara International Film Festival – Media (Director of Operations)

Operations and Development: Bring festival from a fiscal deficit to a surplus to ensure the sustainability of future operations. Remake festival strategically into a competitive festival with a community, regional, and worldwide focus. Address staffing turnover and increase community support.

The Solution: Brought the festival into an operating surplus within 4 months of hire through change management – implementing operational efficiencies, improved vendor relationships, and grant/corporate sponsorship wins. Implemented best practices recruitment, human resources policies, and staffing training. Developed consistent marketing, media relations, and PR branding plans with local, regional, and national agencies.

About the Santa Barbara International Film Festival: The Santa Barbara International Film Festival (SBIFF) is an eleven-day celebration of cinema at several historic theaters in beautiful downtown Santa Barbara. Each year, SBIFF proudly presents a diverse slate of more than 200 films to over 75,000 film enthusiasts – an audience that includes industry professionals, leading reporters, and critics from Variety, Hollywood Reporter, and IndieWire as well as local and regional cinephiles, film students and independent filmmakers.

 

Bechtel – Media (Producer

Employee Inspiration Video: Source, plan, and produce/create content for a 4 continent film shoot for a recruiting video for Bechtel showcasing their most interesting projects and employee testimonials. The project was initiated with a deadline of 3 weeks for planning, sourcing, and completion.

The Solution: Within the first week, all content creation vendors and crew were sourced, hired, and budgeted. Implemented interview guidelines, consistent localized content creation, and planning schedule to complete 4 continent film shoot within budget and a tight deadline.

About PostModern Company: We serve agencies, corporations, networks and content providers from start to finish and every point in between. Postmodern has specialized in blending picture with sound and design since 1992. We produce, design, edit and finish video and sound for entertainment, advertising, corporate branding and the web.

About Bechtel: A global leader in engineering, procurement, construction, and project management.

 

The Food Network – Media (Producer) 

Extreme Cuisine with Jeff Corwin – TV series: Manage, plan, and produce content creation for a 12 part reality TV series, Extreme Cuisine, on the Food Network traveling to 9 international destinations and 3 U.S. destinations.

The Solution: Created content, schedule, logistics, and vendor sourcing for 12 television shows. Served as location producer for 3 shows in Morocco, Pacific Northwest, and New Zealand.

About Citizen Pictures: Citizen Pictures is a unique core team of intrepid producers, editors, graphic designers, and managers who specialize in the development and production of Emmy Award-winning series programming, web series, branded content, commercial work, and feature documentaries. Areas of expertise include lifestyle, food, documentary, travel, and action-adventure.

 

CBS Television – Media (Project Manager)

The Amazing Race – Emmy award winning TV series: Develop event schedule, budget, and logistics for the television show, The Amazing Race, with a multi-national staff traveling to 10 countries across the globe on a month-long race.

The Solution: Negotiated contractual and logistical components in each event country, including budgeting, hiring staff, managing talent, & contestants, travel, visas, governmental permissions, equipment and staff movement, and locations.

About CBS TV’s – The Amazing Race: is a multi-Emmy Award-winning reality series hosted by Emmy Award-nominated host Phil Keoghan, which pits 11 teams, each comprised of two members, against each other on a trek around the world for approximately 25 days. At every destination, each team must compete in a series of challenges, some mental and some physical, and only when the tasks are completed will they learn of their next location. Teams who are the farthest behind will gradually be eliminated as the contest progresses, with the first team to arrive at the final destination winning $1 million.

 

Discovery Channel – Media (Marketing Manager)

Sales & Business Development: Create marketing/PR materials for over 150 television shows for presentation at international television markets to secure critical funding. Creatively strategize the development of content to appeal to an international television audience. Ensure international funding partners receive deliverables according to contract specifications.

The Solution: Created content & PR materials for each television show generating necessary funding from international broadcast partners. Facilitated editorial content creation and served as a liaison between Discovery Channel and international funding partners.

About Discovery Communications: Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1pay-TV programmer reaching more than two billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks.

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