Selected Case Studies

 

Luc Hoffmann Institute / WWF – Conservation (Senior Program / Project Manager)

Digital Innovation:

  • Conservation practitioners can lack the knowledge and expertise to utilize the full potential of rapidly changing emerging technology.

The Solution:

  • Conceptualize, design, and deliver a knowledge resource toolkit to bridge the gap between conservation practitioners and rapidly evolving digital technology such as Web3, Blockchain, and DAO’s.
  • Establish a practical resource for conservationists to utilize emerging technologies for the benefit of nature.

About World Wildlife FundThe leading organization in wildlife conservation and endangered species.

About Luc Hoffmann Institute: The Luc Hoffmann Institute follows the principles of systems thinking, convening and co-creation to incubate and accelerate new ideas and approaches that will deliver significant gains for biodiversity.

 

Danone Projects – FMCG (Innovation Project Manager

*Innovation Sprint – Netherlands:

  • Danone’s C-suite wanted to test using Lean Startup Methodology to accelerate product development.

The Solution:

  • Lead 5 employees from diverse business units through an innovation sprint to develop new FMCG product ideas.
  • Validated use of Lean Startup Methodology to design a corporate accelerator at Danone.

*MVP Accelerator – UK:

  • Use an accelerator to develop an MVP and go to market roadmap using Lean Startup Methodology.

The Solution:

  • Tested and validated a new product line MVP and developed a go to market roadmap for Danone.
  • Created a lean startup methodology team within Danone.

About Danone: Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.

 

Philips Projects Technology / Healthcare (Program / Project Manager)  

*eCommerce Digital Transformation:

  • Build a stand-alone ecommerce CRM website to deliver customer orders for the AED (Automated External Defibrillator) healthcare device.

The Solution:

  • Provide strategic leadership for an executive team of Philips business unit leads in tech, supply chain, EMEA & NA marketing and product design to integrate services with an external delivery vendor to deliver the ecommerce CRM experience for customers.

*Design Team Program Development:

  • Restructure Design by business unit into Design as a stand-alone business unit.

The Solution:

  • Built a new governance model, SLA’s, and way of working between the business unit customers and Design.
  • Created a delivery budget in alignment with Marketing, the main internal customer, along with projections and budget drawdown to coordinate strategy for Marketing quarterly/ yearly planning.
  • PM for exploration of packaging sustainability redesign team

*Marketing Team Workflow:

  • The Philips Kaizen workflow structure within the Marketing Department of Domestic Appliances faced challenges in full implementation and team comprehension due to perceived lack of realistic design.

The Solution:

  • Created and implemented a practical and realistic workflow structure templated for each level of the marketing workflow, to include SLA’s, stakeholder management, and deliverables.
  • Trained marketing team on tools and structure of project management policies and procedures according to each member’s role on the project team.
  • Prepared, managed and reinforced organizational change management and adoption of project management workflow and governance via training and individualized change activation across Philips business units intercepting with marketing.
  • Implemented digital knowledge database and use of Smartsheet (SaaS) for project management.

About Philips: Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring, and health informatics, as well as in consumer health and home care.

 

Imagine Communications – Media / Technology (Project Manager)

Global Marketing Events:

  • Protect the company brand and execute global trade shows, seminars, channel partner summits, and event sponsorship opportunities during a time of company divestiture and rebranding .

The Solution:

  • Created worldwide event/trade show strategy to communicate brand stability and integrity through implementing a globally consistent integrated marketing strategy.
  • Eliminated inefficiencies and implemented strategic guidelines for global marketing & PR; while expanding global market reach in order to manage budget.

About Imagine Communications: Leveraging more than five decades of innovation, Imagine Communications is a world-leading provider of media software and networking solutions to more than 3,000 media, broadcast, service provider, government, and enterprise customers spanning 185 countries.

 

Jobbatical – Startup / Human Resources (Marketing Manager)

B2B Marketing / Growth Hacking:  

  • Establish Jobbatical as a thought leader and innovator on how to recruit top talent, globally – as well as the gig economy and the concept of global citizenship.

The Solution: 

  • Drive awareness of Jobbatical via strategic integrated marketing, partnerships, and creation of social media content.
  • Build the brand into a thought leader on the gig economy and global citizen HR trends. Become the go to space for international relocation information and hiring global talent.
  • Promoted Founder into speaking engagements at top tech & HR conferences, governmental institutions such as the UN and EU, and TED Talk.

About JobbaticalJobbatical thinks beyond borders to help the world work together. We connect globally minded companies with a community of ready-to-relocate tech, business, and creative talent.

 

DestinationAmericas.org – Startup / Travel (Co-Founder)

Travel Marketing Startup:

  • Create an online sales and marketing startup for small eco-tour operators and lodges in South America dedicated to sustainability and local social impact initiatives.
  • Provide marketing, PR, and sales support for small tours/lodges in Ecuador to US travelers.

The Solution:

  • Build a client base in Ecuador of tours/lodges that would appeal to the US market.
  • Provide on-site evaluation of offers (FAM Trips) to improve client’s reservations, tours, and special offers for each eco-lodge / tour.
  • Develop integrated marketing strategy, including writing press releases & website copy, and building media strategy.
  • Represented clients at trade shows.

About DestinationAmericas.org: Destination Americas’ mission and inspiration was an online startup designed to connect travelers with awe-inspiring destinations that are truly striving to enhance the lives of people and nature in their surrounding communities. It was an eco-travel coordinating service bringing together altruistic travelers and eco-conscience destinations.

 

Santa Barbara International Film Festival – Media (Director of Operations)

Operations and Development:

  • Festival was operating at a fiscal deficit and was not fiscally sustainable.
  • Remove barriers to community involvement and support.
  • Improve human resources capacity and governance.

The Solution:

  • Implemented operational efficiencies, improved vendor relationships and grant/corporate sponsorship wins to bring the budget into an operating surplus within 4 months of hire.
  • Implemented best practices recruitment, human resources policies, and staffing training.
  • Developed consistent marketing, media relations, and PR branding plans with local, regional, and national agencies to bring the festival from a local focus into one of the leading film festivals in the US.

About the Santa Barbara International Film Festival: The Santa Barbara International Film Festival (SBIFF) is an eleven-day celebration of cinema at several historic theaters in beautiful downtown Santa Barbara. Each year, SBIFF proudly presents a diverse slate of more than 200 films to over 75,000 film enthusiasts – an audience that includes industry professionals, leading reporters, and critics from Variety, Hollywood Reporter, and IndieWire as well as local and regional cinephiles, film students and independent filmmakers.

 

Bechtel – Media (Producer

Employee Inspiration Video:

  • Source, plan, and produce/create content for a 4 continent film shoot for a recruiting video for Bechtel showcasing their most interesting projects and employee testimonials with a three week timeline.

The Solution:

  • Within the first week, all content creation vendors and crew were sourced, hired, and budgeted.
  • Implemented interview guidelines, consistent localized content creation, and planning schedule to complete 4 continent film shoot within budget and timeline.

About PostModern Company: We serve agencies, corporations, networks and content providers from start to finish and every point in between. Postmodern has specialized in blending picture with sound and design since 1992. We produce, design, edit and finish video and sound for entertainment, advertising, corporate branding and the web.

About Bechtel: A global leader in engineering, procurement, construction, and project management.

 

The Food Network – Media (Producer) 

Extreme Cuisine with Jeff Corwin – TV series:

  • Manage, plan, and produce content creation for a 12 part reality TV series, Extreme Cuisine, on the Food Network traveling to 9 international destinations and 3 U.S. destinations.

The Solution:

  • Created content, schedule, logistics, and vendor sourcing for 12 international television shows.
  • Managed talent schedule and creative direction for overall series and in the field for location producing.
  • Served as location producer for shows in Morocco, Pacific Northwest, and New Zealand.

About Citizen Pictures: Citizen Pictures is a unique core team of intrepid producers, editors, graphic designers, and managers who specialize in the development and production of Emmy Award-winning series programming, web series, branded content, commercial work, and feature documentaries. Areas of expertise include lifestyle, food, documentary, travel, and action-adventure.

 

CBS Television – Media (Project Manager)

The Amazing Race – Emmy award winning TV series:

  • Develop event schedule, budget, and logistics for the television show, The Amazing Race, with a multi-national staff traveling to 10 countries across the globe on a nonstop month-long race.

The Solution:

  • Negotiated contractual and logistical components in each event country, including budgeting, hiring staff, managing talent, & contestants, travel, visas, governmental permissions, equipment and staff movement, and locations.

About CBS TV’s – The Amazing Race: is a multi-Emmy Award-winning reality series hosted by Emmy Award-nominated host Phil Keoghan, which pits 11 teams, each comprised of two members, against each other on a trek around the world for approximately 25 days. At every destination, each team must compete in a series of challenges, some mental and some physical, and only when the tasks are completed will they learn of their next location. Teams who are the farthest behind will gradually be eliminated as the contest progresses, with the first team to arrive at the final destination winning $1 million.

 

Discovery Channel – Media (Marketing Manager)

Sales & Business Development:

  • Create marketing/PR materials for over 150 television shows for presentation at international television markets to secure critical funding.
  • Creatively strategize the development of content to appeal to an international television audience.
  • Ensure international funding partners receive deliverables according to contract specifications.

The Solution:

  • Created content & PR materials for each television show generating necessary funding from international broadcast partners.
  • Created pitch decks for individual shows for international television markets such as MIPTV, AFM, etc.
  • Facilitated editorial content creation and served as a liaison between Discovery Channel and international funding partners.

About Discovery Communications: Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1pay-TV programmer reaching more than two billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks.

INSPIRED? LET'S WORK TOGETHER