Core Skills Snapshot

• Strategic Programme & Portfolio Leadership | PMP®‐certified, 15+ years managing €1‑50 M budgets across 30+ countries
• Future‑Proofing & Emerging Tech | Blockchain, Web3 & AI use‑case design for conservation, health‑tech & FMCG
• Lean / Agile Product Acceleration | MVP sprint methodology, data‑driven experimentation, rapid go‑to‑market
• Change & Stakeholder Management | Aligning C‑suite, technical and field teams, guiding org‑wide adoption
• Sustainability & Systems Thinking | Designing programs that advance UN SDGs and EU Green Deal goals
• Cross‑Cultural Team Leadership | Dual EU/US national; Led teams on six continents | remote & on-site

Danone  – MVP Accelerators Netherlands & UK

Role: Innovation Project Manager

Challenge: Identify and launch a profitable, consumer-centered product line in an already saturated category, balancing speed, data-driven validation, and commercial feasibility.

Approach: Led a four-month Lean Startup sprint with a cross-functional team to define hypotheses, create rapid prototypes, and validate product-market fit in the market.

Partnered with the UK commercial team to test and refine the concept through 250+ consumer tests, digital A/B pricing experiments, and landing-page analytics to determine optimal positioning and demand elasticity.

Applied Agile sprint cycles and design thinking methods to iterate based on feedback, turning consumer insights into a scalable go-to-market roadmap.

Impact: Final MVP achieved 88 % purchase intent across target segments.

Pilot budget approved for launch; framework became the blueprint for future accelerators at Danone.

Improved internal capability to run fast-cycle, data-driven innovation programs.

Skills Demonstrated: Lean / Agile innovation · Data analytics · Commercial strategy · Cross-functional coaching · Rapid prototyping

Tools: Miro · Trello · Google Analytics & Hotjar · Facebook Ads Manager & Instagram Insights · Google Sheets with Pivot Tables · Typeform · Canva / InVision 

About Danone: Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.

Philips HealthTech – Global eCommerce Consolidation

Role: Senior Project Manager

Challenge: Fragmented eCommerce tech stacks and regional processes across multiple business units were causing inconsistent customer experiences, long deployment timelines, and limited scalability for digital sales.

Approach: Led a cross-functional executive steering group spanning Supply Chain, Technology, R&D, and Marketing across EMEA and North America, together with an external system integrator, to align strategy and governance.

Defined the governance and migration roadmap to consolidate 12 legacy platforms into a single global, scalable eCommerce infrastructure integrated with marketing automation and product information systems.

Implemented structured change management, vendor oversight, and agile delivery cycles to standardize templates, data flows, supply chain, and content pipelines across markets.

Impact: Reduced page-to-order time and improved site performance and UX consistency.

Accelerated the new-product release cycle across markets through standardized workflows.

Established a scalable digital commerce foundation to support global online revenue growth and data-driven marketing integration.

Skills Demonstrated: Digital transformation · Governance design · Vendor management · Change management · Stakeholder alignment

Tools: Jira · Smartsheet · Miro · Microsoft Teams & SharePoint

Philips – Merging Business Units into Design as a Service

Role: Business Transformation Lead

Challenge: Design teams and budgets sat in multiple business unit cost centers, creating duplication, opaque spend, and fragmented planning with Marketing.

Approach: Consolidated Design into a stand-alone, SLA-based service unit with a clear governance model and chargeback linked to annual marketing planning and demand.

Stood up the operating cadence (weekly governance), with agenda planning, pre-reads, decision & action logs, and KPI dashboards; instituted version control and SharePoint templates for end-to-end transparency.

Migrated legacy systems and workflows onto a single scalable platform; aligned cross-functional stakeholders (Marketing, R&D, Finance) to a unified planning and resourcing process.

Impact: Reallocated resources from siloed BUs into an integrated Design center that improved speed, consistency, and ROI of Marketing at scale.

Improved budget predictability and capacity planning for Design; increased decision velocity through standardized governance and KPI reporting.

Skills Demonstrated: Digital transformation · governance design · vendor management · change management

Tools: SharePoint, PowerPoint, Excel, MS Project/Smartsheet, Jira/Asana

Philips Domestic Appliances – Marketing Workflow Kaizen

Role: Senior Project Manager

Challenge: The newly introduced Kaizen workflow framework for the global marketing organization wasn’t being consistently applied. Teams interpreted SLAs differently, hand-offs lagged, and campaign assets arrived piecemeal. A standardized, data-driven operating rhythm had to be embedded—without disrupting a packed global launch calendar.

Approach:

• Mapped the current state end-to-end (brief → asset delivery → campaign go-live).
• Standardized the flow into Kaizen “beats” (daily stand-up, weekly problem-solve, monthly retro).
• Built a visual Kanban + Smartsheet PMO hub so Marketing, e-Commerce and Design could see blockers in real time.
• Built a digital database of standards and knowledge for the Marketing team.

Impact: Workflow framework adopted by all five regional marketing squads within the first quarter.

Senior stakeholders credited the reset with improving efficiency, morale, and on-time delivery of key launches.

Established a scalable model for continuous improvement across marketing operations.

Skills Demonstrated: Lean / Kaizen facilitation · Marketing operations design · Cross-functional change management · Team training & coaching

Tools: Smartsheet · Miro · Power BI / Excel · SharePoint · Microsoft Teams · Monday

About Philips: At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.

WWF & Luc Hoffmann Institute – Tech4Conservation

Role: Senior Program & Project Manager

Challenge: WWF sought to explore how Web3, NFT’s and blockchain technologies could transform conservation finance and governance models but faced skepticism from traditional conservation stakeholders and uncertainty about regulatory, ethical, and operational implications.

Approach: Convened a cross-sector consortium of blockchain SMEs, conservation scientists, and innovation leaders to identify realistic, ethical applications for Web3 in conservation.

Led the co-creation of an implementation playbook outlining governance principles, funding flows, and compliance pathways to ensure transparency and accountability.

Piloted decentralized funding and DAO-based governance models, creating live demonstrations that made complex technology accessible and actionable for conservation professionals.

Documented learnings in an internal knowledge hub and ran training sessions to enable WWF teams to evaluate emerging technologies responsibly.

Impact: De-risked adoption of blockchain for over 100 WWF conservation and finance staff worldwide.

Playbook adopted as WWF’s initial global reference for responsible use of emerging tech in conservation.

Attracted a new donor segment of tech philanthropists and blockchain-native funders.

Skills Demonstrated: Strategic leadership · Emerging-tech translation · Multi-stakeholder facilitation · Knowledge management · Innovation governance

Tools: Miro · Zoom · Google Workspace & Sheets · Discord · Web3

About World Wildlife Fund: The leading organization in wildlife conservation and endangered species.

About Luc Hoffmann Institute: The Luc Hoffmann Institute follows the principles of systems thinking, convening and co-creation to incubate and accelerate new ideas and approaches that will deliver significant gains for biodiversity.

Imagine Communications – Global Events Optimization

Role: Global Project Manager, Marketing

Challenge: Global marketing events were managed regionally with inconsistent processes, fragmented vendor relationships, and variable brand quality resulting in inflated costs and diluted brand impact across markets.

Approach: Mapped the end-to-end global events workflow, from budget planning to post-event reporting, to identify duplication and inefficiencies.

Consolidated regional event operations into a centralized governance framework with clear approval paths, vendor scorecards, and unified brand standards.

Renegotiated global vendor contracts and implemented a shared toolkit for creative assets, logistics, and measurement to ensure quality and cost transparency across five regions.

Facilitated collaboration between regional marketing leads and corporate communications to align event strategy with overall brand positioning.

Impact: Reduced global event spend by 20 % while increasing attendee engagement and ROI measurement consistency.

Introduced a unified brand playbook and shared asset library, improving brand coherence worldwide.

Strengthened cross-regional collaboration and created a repeatable framework for global marketing efficiency.

Skills Demonstrated:Strategic leadership · Brand governance · Multi-stakeholder facilitation · Vendor management · Event engagement strategy

Tools: Smartsheet · Salesforce Marketing Cloud · Miro · Power BI / Excel · Adobe Creative Cloud · SharePoint · Teams

About Imagine Communications: Leveraging more than five decades of innovation, Imagine Communications is a world-leading provider of media software and networking solutions to more than 3,000 media, broadcast, service provider, government, and enterprise customers spanning 185 countries.

Jobbatical – SaaS Startup  

Role: Project Manager, B2B Marketing Manager

Challenge: Jobbatical needed to reposition itself from a consumer-focused talent marketplace into a recognized authority on borderless hiring, global mobility, and “future of work” leadership while driving sustainable B2B revenue growth.

Approach: Reframed the brand narrative around immigration speed, compliance automation, and the ROI of talent mobility, aligning messaging to enterprise HR decision-makers.

Developed and launched an integrated thought-leadership program, including long-form content, webinars, and the social.

Positioned the founder as a global spokesperson by securing keynotes and panels at TED and EU/UN policy forums such as Strong Women, Strong Europe.

Directed the amplification strategy across PR, social, and content channels to convert visibility into qualified B2B pipeline growth.

Impact: Founder’s high-visibility appearances triggered an HR media spike (WIRED, Forbes, EU Startups).

Qualified B2B demo requests overtook B2C sign-ups, marking a successful pivot toward enterprise clients.

The repositioning underpinned Jobbatical’s broader SaaS transition, driving growth in monthly recurring revenue and inbound demand.

Skills Demonstrated: Strategic repositioning · Thought-leadership marketing · Growth hacking · Executive stakeholder management · Budget optimization

Tools:HubSpot CRM · Google Analytics · Hootsuite · Adobe Creative Cloud · WordPress CMS · Typeform · Hotjar & Google Optimize · In Person Market Testing · SurveyMonkey · Mailchimp

About Jobbatical: Jobbatical thinks beyond borders to help the world work together. Relocate international employees twice as fast with a global mobility solution that pairs high-tech relocation software with human expertise.

DestinationAmericas.org – Eco Travel Startup

Role: Co-Founder

Challenge: Independent eco-lodges and community-run tour operators across  Ecuador offered world-class experiences but had limited visibility and access to North-American markets. They needed affordable ways to reach responsible travelers through professional storytelling, PR, and product packaging without the resources of large tour operators.

Approach: Built and launched DestinationAmericas.org, an early online marketplace connecting “altruistic travelers” with rigorously vetted, sustainability-focused suppliers.

Led on-site familiarisation (FAM) trips in Ecuador to audit product quality, capture authentic content, and co-create itineraries blending UNESCO biosphere reserves, Amazon community lodges, and cultural heritage experiences.

Designed and implemented an integrated marketing stack – SEO-optimized copy, press releases, newsletters, and email journeys while representing partners at major adventure-travel trade shows to drive inbound bookings and media visibility.

Established a repeatable supplier engagement framework: audit → content creation → trade-show pitching → follow-up campaigns.

Impact: Provided 10 Ecuadorian eco-operators with their first dedicated U.S. marketing platform and measurable international exposure.

FAM-trip content and itineraries generated ongoing inbound inquiries and a reusable digital asset library for partner lodges.

Created a scalable playbook later replicated with additional lodge networks and regional partners.

Skills Demonstrated: Entrepreneurship & marketplace design · Sustainable tourism marketing · Supplier partnership & vetting · Cross-cultural negotiation · Content & PR strategy

Tools: WordPress CMS · Mailchimp · Google Analytics · SurveyMonkey · PressKitHero / PRWeb 

About DestinationAmericas.org: Destination Americas’ mission and inspiration was designed to connect travelers with awe-inspiring destinations that are truly striving to enhance the lives of people and nature in their surrounding communities. It was an eco-travel coordinating service bringing together altruistic travelers and eco-conscience destinations.

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