Selected Case Studies
Danone (Innovation Sprint / Product Development Accelerator)
First Challenge (2.5 months – worked with Netherlands Team): Danone’s leadership was given the mandate to test new product innovation and determine best practices for new ways of working by implementing Lean Startup Methodology.
The Solution: Planning and execution for a team of 5 senior employees through an innovation sprint with a critical deadline of two and a half months to organize sprint, manage and maintain sprint process, and deliver new product proposals for C-Level Suite. Completion of the project established new ways of working for the team and innovation ideas for 5 new products with the potential for development into new sources of business.
Second Challenge (5 months – worked with UK Team): Danone needed to develop a new product line via an accelerator using Lean Startup Methodology with a timeline of 13 weeks to have an MVP and business roadmap.
The Solution: I served as Project manager and strategy participant with a team of 5 employees from diverse sectors of Danone through an accelerator to deliver a new product line with an MVP and go to market plan for C-Level Suite. Completion of the project developed an innovative new product line MVP with a build upon strategy for execution, thereby, giving Danone a new entry into a market.
About Danone: Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.
Philips (M2O Marketing Workflow, BG Domestic Appliances)
The Challenge: Implement and optimize the Philips Kaizen workflow structure for the M2O Marketing Department of BG Domestic Appliances and provide a productive working relationship between Marketing and other Units / Functions to deliver project flow (Design, Product Owners, Packaging, Brand Management). The workflow had not previously been implemented, tailored, nor adopted by the marketing department.
The Solution: Create and implement a practical and realistic workflow structure templated for each level of the marketing workflow, to include timings, stakeholder management, and deliverables. Train marketing team on tools and structure of project management policies and procedures according to each member’s role on the project team. Prepared, managed and reinforced organizational change management and adoption of project management workflow and processes via training and individualized change activation across Philips departments interacting with marketing.
About Philips: Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring, and health informatics, as well as in consumer health and home care.
Bechtel (Employee Inspiration Video)
The Challenge: Source, plan and produce/create content for a 4 continent film shoot for a recruiting video for Bechtel showcasing their most interesting projects and employee testimonials. The project was initiated with a deadline of 3 weeks for planning, sourcing, and completion.
The Solution: Within the first week, all content creation vendors and crew were sourced, hired and budgeted. Implemented interview guidelines, consistent localized content creation, and planning schedule to complete 4 continent film shoot within budget and a tight deadline.
About PostModern Company: We serve agencies, corporations, networks and content providers from start to finish and every point in between. Postmodern has specialized in blending picture with sound and design since 1992. We produce, design, edit and finish video and sound for entertainment, advertising, corporate branding and the web.
About Bechtel: A global leader in engineering, procurement, construction, and project management.
The Food Network (Extreme Cuisine with Jeff Corwin – TV series)
The Challenge: Manage, plan, and produce content creation for a 12 part reality TV series, Extreme Cuisine, on the Food Network traveling to 9 international destinations and 3 U.S. destinations.
The Solution: Created content, schedule, logistics, and vendor sourcing for 12 shows. Served as location producer for 3 shows in Morocco, Pacific Northwest, and New Zealand.
About Citizen Pictures: Citizen Pictures is a unique core team of intrepid producers, editors, graphic designers, and managers who specialize in the development and production of Emmy Award-winning series programming, web series, branded content, commercial work, and feature documentaries. Areas of expertise include lifestyle, food, documentary, travel, and action-adventure.
CBS Television (The Amazing Race – Emmy award winning TV series)
The Challenge: Develop event schedule, budget, and logistics for the television show, The Amazing Race, with a multi-national staff traveling to 10 countries across the globe on a month-long race.
The Solution: Negotiated contractual and logistical components in each event country, including budgeting, hiring staff, managing talent, & contestants, travel, visas, governmental permissions, equipment and staff movement, and locations.
About CBS TV’s – The Amazing Race: is a multi-Emmy Award-winning reality series hosted by Emmy Award-nominated host Phil Keoghan, which pits 11 teams, each comprised of two members, against each other on a trek around the world for approximately 25 days. At every destination, each team must compete in a series of challenges, some mental and some physical, and only when the tasks are completed will they learn of their next location. Teams who are the farthest behind will gradually be eliminated as the contest progresses, with the first team to arrive at the final destination winning $1 million.
Marketing – Branding
Imagine Communications (Global Marketing Events)
The Challenge: Develop and plan a full slate of trade shows, seminars, channel partner summits, and event sponsorship opportunities worldwide with a consistent branding/marketing/PR strategy and execution across all markets during a time of company divestiture and rebranding.
The Solution: Improved marketing & PR by developing worldwide event/trade show plan, communicated brand stability and integrity through implementing a consistent branding and marketing strategy across all global regions. Achieved a 20 percent budget reduction across global event marketing plan from the previous year while keeping an equal slate of events. Eliminated inefficiencies and implemented consistent strategical guidelines for global marketing & PR; while expanding market reach.
About Imagine Communications: Leveraging more than five decades of innovation, Imagine Communications is a world-leading provider of media software and networking solutions to more than 3,000 media, broadcast, service provider, government, and enterprise customers spanning 185 countries.
Marketing – PR
Jobbatical (B2B Marketing / Growth Hacking)
The Challenge: Establish Jobbatical as a thought leader on how to recruit top talent, globally – as well as the gig economy and the concept of global citizenship.
The Solution: Build content and social media presence in leading publications via earned media. Promote the Founder as a thought leader on the gig economy and the human resources trends to find and recruit the best talent regardless of citizenship (global citizenship). Promoted Founder into speaking engagements at top tech & HR conferences, governmental institutions such as the UN and EU, and TED Talk.
About Jobbatical: Jobbatical thinks beyond borders to help the world work together. We connect globally minded companies with a community of ready-to-relocate tech, business, and creative talent.
DestinationAmericas.org (Co-Founder, Startup)
The Challenge: Co-create Destinations Americas – an online sales and marketing startup for small eco-tour operators and lodges in South America dedicated to sustainability and local initiatives. Provide marketing, PR, and sales support for small tours/lodges in Ecuador that have no direct link to US travelers.
The Solution: Generate client base in Ecuador of tours/lodges via research, cold calling and on-site inspection of facilities. Developed a targeted marketing plan, press releases, media relations plan, and acted as a consultant to improve client’s reservations, tours, and special offers for each eco-lodge / tour. Integrated marketing demand generation via trade shows and online presence as a representative of clients.
About DestinationAmericas.org: Destination Americas’ mission and inspiration was as an online startup designed to connect travelers with awe-inspiring destinations that are truly striving to enhance the lives of people and nature in their surrounding communities. It was an eco-travel coordinating service bringing together altruistic travelers and eco-conscience destinations.
Pachijal Reserva Ecologica (Global Marketing Plan)
The Challenge: Develop a marketing/PR plan for a new boutique eco-lodge and preserve located in the Ecuadorian Cloud Forest with no marketing presence in the U.S.
The Solution: Developed marketing and content creation for website, PR materials, and FAM trip for US tour operators to introduce the lodge. The press release for lodge picked up by Outside Magazine and The Modern Traveler, generating awareness in the US marketplace.
About Pachijal Reserva Ecologica: Pachijal Ecological Reserve is an ecolodge and preserve, Pachijal Reserva Ecologica, in the world-renowned birding and naturalist haven of the Mindo Cloud Forest, Ecuador.
Santa Barbara International Film Festival (Operations and Development)
The Challenge: Bring festival from a fiscal deficit to a surplus to ensure the sustainability of future operations. Remake festival strategically into a competitive festival with a community, regional, and worldwide focus. Address staffing turnover and increase community support.
The Solution: Brought the festival into an operating surplus within 4 months of hire through change management – implementing operational efficiencies, improved vendor relationships, and grant/corporate sponsorship wins. Implemented best practices recruitment, human resources policies, and staffing training. Developed consistent marketing, media relations, and PR branding plans with local, regional and national agencies.
About the Santa Barbara International Film Festival: The Santa Barbara International Film Festival (SBIFF) is an eleven-day celebration of cinema at several historic theaters in beautiful downtown Santa Barbara. Each year, SBIFF proudly presents a diverse slate of more than 200 films to over 75,000 film enthusiasts – an audience that includes industry professionals, leading reporters, and critics from Variety, Hollywood Reporter and IndieWire as well as local and regional cinephiles, film students and independent filmmakers.
Discovery Channel (Sales & Business Development)
The Challenge: Create marketing/PR materials for over 150 television shows for presentation at international television markets to secure critical funding. Creatively strategize development of content to appeal to an international television audience. Ensure international funding partners receive deliverables according to contract specifications.
The Solution: Created content & PR materials for each television show generating necessary funding from international broadcast partners. Facilitated editorial content creation and served as a liaison between Discovery Channel and international funding partners.
About Discovery Communications: Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1pay-TV programmer reaching more than two billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks.