Selected Case Studies
Core Skills Snapshot
- Strategic Programme & Portfolio Leadership | PMP®‐certified, 15+ years managing €1‑50 M budgets across 30+ countries
- Future‑Proofing & Emerging Tech | Blockchain, Web3 & AI use‑case design for conservation, health‑tech & FMCG
- Lean / Agile Product Acceleration | MVP sprint methodology, data‑driven experimentation, rapid go‑to‑market
- Change & Stakeholder Management | Aligning C‑suite, technical and field teams, guiding org‑wide adoption
- Sustainability & Systems Thinking | Designing programs that advance UN SDGs and EU Green Deal goals
- Cross‑Cultural Team Leadership | Dual EU/US national; Led teams on six continents | remote & on-site
Danone – MVP Accelerators Netherlands & UK
Role: Innovation Project Manager
Challenge: Identify & launch a profitable, consumer‑centered product line in a saturated category.
Approach: Ran an initial four‑week Lean Startup sprint with cross‑functional team to validate proof of concept with the Netherlands team; Tested and validated concept through 250+ consumer tests & A/B pricing experiments with the UK team to build a new product line.
Impact: Final MVP achieved 88 % purchase intent; go‑to‑market roadmap triggered a pilot budget and became blueprint for future accelerators at Danone.
Skills Demonstrated: Lean / Agile · Data analytics · Commercial strategy · Team coaching
About Danone: Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.
Philips HealthTech – Global eCommerce Consolidation
Role: Senior Project Manager
Challenge: Disparate tech stacks & processes across business units hampered customer experience and time‑to‑market.
Approach: Led executive steering group (Supply‑Chain, Tech, R&D, Marketing EMEA & NA) and external integrator; migrated 12 legacy systems onto a single scalable platform.
Impact: Reduced page‑to‑order time; accelerated new‑product release cycle; laid foundation for increasing the online revenue growth target.
Skills Demonstrated: Digital transformation · Governance design · Vendor management · Change management
Philips – Design as a Service
Role: Business Transformation Lead
Challenge: Reframed Design from cost centre to stand‑alone BU, creating SLA‑driven operating model & chargeback budget tied to marketing planning.
Impact: Enabled 20 % resource reallocation to high‑value strategic design work within first fiscal year. Migrated 12 legacy systems onto a single scalable platform.
Skills Demonstrated: Digital transformation · Governance design · Vendor management · Change management
Philips Domestic Appliances – Marketing Workflow Kaizen
Role: Senior Project Manager
Challenge: The Kaizen workflow framework that Philips Domestic Appliances had introduced for its global marketing team wasn’t sticking: teams interpreted the SLA’s differently, hand-offs lagged, and campaign assets were still arriving piecemeal. A uniform, data-driven way of working had to be implemented without disrupting a busy launch calendar.
Approach:
- Mapped the current state end-to-end (brief → asset delivery → campaign go-live) with value-stream workshops.
- Standardized the flow into Kaizen “beats” (daily stand-up, weekly problem-solve, monthly retro).
- Built a visual Kanban + Smartsheet PMO hub so Marketing, e-Commerce and Design could see blockers in real time.
- Built a digital database of standards and knowledge for the Marketing team.
Impact:
- Workflow template adopted by all five regional marketing squads within the first quarter.
- Senior stakeholders credit the reset with building team efficiency and moral enabling it to hit critical launch dates.
Skills Demonstrated: Lean / Kaizen facilitation · Marketing-ops process design · Cross-functional change management · Training & coaching
About Philips: At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
WWF & Luc Hoffmann Institute – Tech4Conservation
Role: Senior Program & Project Manager
Challenge: Integrate Web3 & blockchain into conservation finance & governance while overcoming resistance from traditional stakeholders.
Approach: Convened blockchain SMEs & early adopters; co‑created a practical implementation playbook; piloted transparent funding & DAO governance models to enable real world demonstration in conservation use.
Impact: De‑risked adoption for 100+ WWF conservation staff; playbook adopted as initial global template; unlocked new donor segment of tech philanthropists.
Skills Demonstrated: Strategic leadership · Emerging tech translation · Multi‑stakeholder facilitation · Knowledge management
About World Wildlife Fund: The leading organization in wildlife conservation and endangered species.
About Luc Hoffmann Institute: The Luc Hoffmann Institute follows the principles of systems thinking, convening and co-creation to incubate and accelerate new ideas and approaches that will deliver significant gains for biodiversity.
Imagine Communications – Global Events Optimization
Role: Project Manager, Marketing
Challenge: Fragmented global events processes driving excessive cost & brand inconsistency.
Approach: Mapped end‑to‑end workflow, renegotiated key vendor contracts, and centralized operations.
Impact: Cut event spend by 20 % while improving engagement; established a unified brand playbook across 5 regions.
Skills Demonstrated: Strategic leadership · Branding Leadership · Multi‑stakeholder facilitation · Event Engagement
About Imagine Communications: Leveraging more than five decades of innovation, Imagine Communications is a world-leading provider of media software and networking solutions to more than 3,000 media, broadcast, service provider, government, and enterprise customers spanning 185 countries.
Jobbatical – SaaS Startup
Role: Project Manager, B2B Marketing Manager
Challenge: Jobbatical needed to be seen as the authority on border-less hiring, the gig economy and “global citizenship.”
Approach: Reposition the story | Amplify through thought leadership
- Re-framed brand narrative around immigration speed and talent mobility ROI.
- Launched an integrated content stream (long-form guides, webinars, social series “Global-Citizen HR”).
- Secured the founder as a keynote / panelist at TED (“Why the passport needs an upgrade”) ted.com and UN policy forums (EU “Strong Women, Strong Europe”).
Impact: Founder’s TED talk and EU appearances generated a spike in Tier-1 tech / HR press.
- Qualified B2B demo requests overtook B2C sign-ups inside 10 weeks.
- The repositioning underpinned Jobbatical’s broader pivot that delivered an increase in monthly recurring revenue and engagement with a new B2B audience.
Skills Demonstrated: Strategic repositioning · Thought-leadership marketing · Growth hacking · Budget optimization · Executive stakeholder management.
About Jobbatical: Jobbatical thinks beyond borders to help the world work together. Relocate international employees twice as fast with a global mobility solution that pairs high-tech relocation software with human expertise.
DestinationAmericas.org – Eco Travel Startup
Role: Co-Founder
Challenge: Independent eco-lodges and community-run tour operators in South America had world-class experiences but almost zero visibility in North-American markets. They needed cost-effective sales, PR and product packaging to compete with large tour brands.
Approach: Build and broker the marketplace
- Launched DestinationAmericas.org, an early online hub connecting “altruistic travelers” with rigorously vetted, sustainability-focused suppliers.
- Conducted on-site FAM (familiarisation) trips in Ecuador curating itineraries that blended UNESCO reserves and Amazon community-lodges to audit product quality and gather content.
- Crafted an integrated marketing stack (press releases, SEO copy, email journeys) and represented partners at international adventure-travel trade shows.
Impact:
- Gave ten Ecuadorian eco-operators their first dedicated U.S. marketing platform
- FAM-trip content and itineraries drove inbound inquiries through DestinationAmericas.org, providing a reusable asset library for partners.
- Established repeatable template (supplier audit → content creation → trade-show pitching) later shared with new lodge prospects.
Skills Demonstrated: Entrepreneurship & marketplace design · Sustainable-tourism marketing · Supplier partnership & vetting · Cross-cultural negotiation · Content & PR strategy
About DestinationAmericas.org: Destination Americas’ mission and inspiration was designed to connect travelers with awe-inspiring destinations that are truly striving to enhance the lives of people and nature in their surrounding communities. It was an eco-travel coordinating service bringing together altruistic travelers and eco-conscience destinations.